Remember not too long ago when a couple of dudes strapped an iPhone to a weather balloon and took a video of its climb into space and subsequent free-fall? For a short while after, everyone was obsessed with replicating the experiment, and then it died down when people realized that seeing video from the upper atmosphere just wasn’t cool anymore. Then these two guys went and changed the game by throwing a Natty Light into the equation, and boom! Space beer. Check out both videos – the planning and the launch – for a complete play-by-play.