Have you ever wondered what it actually means to be a balla, and a shot calla? According to a new lyrics-humor site, Crackerize.com, it means you’re skilled at basketball and well-respected by your local street gang.
Crackerize.com is a new player in the online lyrics space which publishes user-submitted “rap lyrics translated into English.” For example, Fat Joe’s hit “Make it Rain” is translated on the site to “Throw Money Everywhere,” and Luniz’s hit “I Got 5 On It” is translated to “I’ll Pay Five Dollars Towards Some Marijuana.”
But translations aren’t limited to just the titles of popular rap songs. Every song on Crackerize.com has been completely translated into proper English, resulting in some hilarious – and surprising – renditions.
Crackerize.com has taken its lyrical translations beyond just text-format, too. The site has published several karaoke-style videos with the translated rap lyrics being spoken by a computer voice while the original song instrumental plays. These tongue-in-cheek parodies of the originals are good for some laughs and offer a refreshing spin on old classics.
Aside from publishing videos, Crackerize.com has a Pinterest account on which it publishes daily images of rappers with various quoted snippets of its translated rap lyrics. Most of these snippets are quite vulgar, but represent users’ own interpretations of the original lyrics.
The site features a points system for its users, but states that points are currently only good for “bragging rights.” However, it states that points will eventually become redeemable for rewards. Users may earn points by interacting with the site in various ways, including submitting Cracks, commenting on other users’ Cracks, receiving votes on their published Cracks, and more. Users earn 15 points by simply registering for the site, and 5 points a day for simply logging into their account.
Jayson DeMers, founder & CEO of Crackerize (also founder of AudienceBloom, a Seattle-based SEO company), says Crackerize.com started as an idea more than two years ago. “It began as a note in my iPhone which sat completely ignored for at least two years. That note survived being passed on to several new iPhones during that time, and finally resurfaced as an idea I wanted to execute in December 2011,” DeMers says. Launched at the end of May 2012, Crackerize.com took months of development and refining before being opened to the public.
So, what was the purpose for launching Crackerize.com? “I wanted to make people smile and laugh at the comedy that inevitably manifests when rap lyrics are translated into proper English, while at the same time bring a bit of nostalgia to people who may not have listened to old classics in a while,” says DeMers.
By putting a comedic new spin on old favorites, Crackerize.com is delivering a brand new experience for music listeners, whether they’re fans of rap or not. So whether you’re a balla and a shot calla or just skilled at basketball and well-respected by your local street gang, check out Crackerize.com.