Nothing beats the element of surprise. AXE has capitalized beautifully on this fundamental truth with their “One Night Only” concert series – a groundbreaking cross-country tour of secret shows featuring some of today’s top musical artists. Completely shrouded in mystery, “One Night Only” kept fans in the dark on all concert details as the venue, date and time – were not revealed until hours before the show. T.I. headlined the “One Night Only” launch show and was accompanied on stage by B.o.B., Keri Hilson and Swizz Beatz. The show was not only a major success for music fans in attendance, but it also introduced AXE’s new rockstar fragrance, AXE Music.
The “One Night Only” concert series celebrates the launch of AXE Music, the newest AXE product line featuring a bodyspray, shower gel and shampoo. Developed with the help of world-renowned fragrance experts, the AXE Music fragrance is a tribute to past and present music legends. The scent contrasts youthful, fruity and aromatic notes with sexy leather undertones and edgy wood accords. The AXE Music product line is available at most food, drug and mass retail outlets in the men’s grooming aisle, and has a suggested retail price of $4.99 for the deodorant and bodyspray, $3.99 for the shower gel and $4.97 for the shampoo.
Building on the launch show’s success, the AXE Music “One Night Only” concert series will hit the road with additional secret shows across the country. Music lovers who want to track down the upcoming performances should follow AXE on Facebook and Twitter for the official “reveal” of information.
Fans everywhere can also follow the action, view exclusive backstage interviews and enter the “One Night Only” Sweepstakes at www.theaxeeffect.com/music. The grand prize winner will receive the “Rockstar Flyaway” package, which includes travel and accommodations for four to attend one of the remaining concerts.
