After-Christmas sales are some of the biggest revenue-generating events for retail stores worldwide. While in-store sales are great for attracting customers, stores will likely have to add online sales to their after-Christmas events.
The best way for online stores to generate a large amount of income from after-Christmas sales is to offer promotional codes to their customers. Promotional codes can be given to customers who make a large purchase above a specific dollar amount. The code can then be used for online purchases during the specified date range of December 25th to January 1st.
Promotional codes that are given to customers that specify dates are an excellent way for stores to control what their customers buy and when they buy. Online stores can plan to promote certain items that they want to sell during this time, or determine what items would be most popular to sell by utilizing customer purchase histories.
The Nordstrom promotional code is a great example of how stores can utilize this type of feature to generate more revenue. Shoppers who purchase items within the physical store are often given a Nordstrom promotional code on their receipt. They are allowed to keep the receipt for future use.
The promotional code that is located on the receipt normally has an expiration date. Nordstrom uses this tactic as a way to boost revenue during their after-Christmas sales.
The discounts that can be included with the promotional code can vary depending on the target audience, income goals or the amount of sales the store wishes to make. Normally, discounts of up to twenty-five percent will be sufficient since most after-Christmas sales already promote items at severely reduced prices.
Many online-only stores can use the promotional code tactic as well. When a customer is ready to proceed through the online checkout process, they are normally required to submit their email address to the store. The store can then send the customer a promotional code via email that can only be used during a specified time frame.
If online stores choose to use this tactic, they must be careful with how they use their customers’ email addresses. It’s always best practice to ask permission from the customer to send promotional codes to their email first.
One of the greatest ways to boost income during after-Christmas sales is to offer promotional codes to customers that can be used from a mobile device. Impulse shoppers use smart phones on a daily basis to make purchases; the same demographic may be more prone to spend larger amounts of money when the after-Christmas sales begin.
